Rainbow Butterfly

5.00 out of 5 based on 1 customer rating
(2 customer reviews)
  • Composition: Acrylic – 100%
  • Length:60 cm
  • Sleeve Length:70 cm
  • Season:Multi
  • Color:turquoise
  • Pattern:monophonic
  • Silhouette type:straight

$180

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Human-like brand personalities driven by immersive content and voice interaction can seem a little esoteric. So let’s bring the topic back to earth by talking concretely about a specific industry—like Travel and Tourism. Google (in their “Think with Google” content) makes the convincing case that there are four basic yet distinct phases of the traveler journey: “Inspiration, Planning, Booking, and Experiencing.” That’s precisely where brand personality comes into play—a way to provide a fluid yet consistent, unified yet momentarily apposite brand encounter across each phase. Differentiation is no longer a question of updating a style guide or color palette or imagery, but a broader conversation about the how the brand is expressed—in every sense of the term.

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